Chinese flavour, Piao vanilla original: Huaweiyuan hot pot seasoning successfully launched in Mongolia
2025.10.12
News of Xinhua news agency. Recently, a batch of containers full of Huaweiyuan brand hot pot base materials successfully cleared customs and arrived in Ulaanbaatar, the capital of Mongolia. This marks that Huaweiyuan Food Co., Ltd., a well-known seasoning enterprise in China, has officially launched its export business to Mongolia, achieving another important breakthrough in overseas market layout.
The first-released Mongolian products are the “fist” products carefully selected by Huaweiyuan for the local market and consumer tastes. These include the classic Sichuan and Chongqing butter old hot pot base, the fragrant and mellow mushroom soup hot pot base and the popular tomato hot pot base. These products not only retain the authentic traditional flavour of Chinese hot pot, but also strictly follow international standards in terms of quality and safety, aiming to bring the purest and most reassuring “Chinese taste” to Mongolian consumers.
As a friendly neighbour of China, Mongolia’s food culture is mainly beef and mutton, which has a natural fit with the form of hot pot. After full market research, Huaweiyuan believes that hot pot can not only meet the needs of the Mongolian people for hot and warm food, but also has great market potential for its rich flavours and social attributes. This successful export is not only a simple trade exchange, but also a vivid practice of food and cultural exchanges between China and Mongolia.
The person in charge of the International Trade Department of Huaweiyuan said, “We attach great importance to the Mongolian market. In order to ensure that the product can better adapt to the local taste, our research and development team has made targeted adjustments, such as a more detailed gradient division of the spiciness while maintaining the core flavour, so that consumers with different eating habits can find what they love. We believe that Huaweiyuan will become a taste link connecting the food culture of the two countries.
In order to ensure that the product quality is always in the best state in long-distance transportation, Huaweiyuan adopts advanced packaging technology and strict cold chain logistics management to ensure that the flavour is consistent from the production line to the table of Mongolian consumers.
Industry experts pointed out that Huaweiyuan’s successful development of the Mongolian market is a microcosm of the branding and international development of China’s seasoning industry. This not only shows Huaweiyuan’s excellent product research and development strength and quality control system, but also provides a new model for traditional Chinese food culture to go to the world.
In the future, Huaweiyuan Company said that it will continue to cultivate the Mongolian market with this cooperation as the starting point, and plans to take this as a fulcrum to gradually radiate to Central Asia and Eastern Europe, so that the flavour of hot pot from China can be fragrant in more corners of the world.